Privacy Policy
We take data privacy seriously. Here's exactly how LaunchTower collects, uses, and protects your information.
Table of Contents
LaunchTower ("we," "our," or "us") operates the LaunchTower platform, accessible at app.launchtower-usa.com and related domains. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services.
By accessing or using LaunchTower, you agree to the collection and use of information in accordance with this policy.
01 Information We Collect
Account & Contact Information
- Identity data: Your name, email address, company name, and job title provided during registration.
- Authentication data: Login credentials (stored in hashed form), session tokens, and access logs.
- Communications: Messages you send via contact forms, email, or support channels.
Advertising Account Data (via API Integration)
- Meta Ads: Campaign names, spend, impressions, clicks, reach, ad set budgets, delivery status — via Meta Marketing API using OAuth tokens you authorize.
- TikTok Ads: Equivalent campaign performance metrics via TikTok for Business API.
- LinkedIn Ads: Campaign analytics and performance data via LinkedIn Marketing API.
02 How We Use Your Data
- Service delivery: Authenticating accounts, displaying aggregated campaign data, and powering dashboard features.
- Performance monitoring: Generating trend baselines, budget pacing indicators, and delivery alerts.
- Product improvement: Analyzing usage patterns to identify bugs and prioritize features.
- Communications: Sending transactional emails, product updates, and (with consent) marketing communications.
- Legal compliance: Meeting obligations under applicable law and responding to lawful requests.
We do not use your advertising account data to train AI models, sell insights to third parties, or build advertising profiles.
03 Data Sharing
We do not sell, rent, or trade your personal information. We share data only with trusted service providers who help operate the platform, under data processing agreements; with workspace administrators within your organization; and when required by law.
04 Third-Party Integrations
- You authorize LaunchTower to access specific data scopes as described during each platform's OAuth flow.
- You may revoke access at any time through the respective platform's app permissions settings.
- Revoking access stops further data retrieval but does not delete previously retrieved data unless you request it.
05 Data Retention
Personal account data is retained while your account is active. Upon closure, we delete or anonymize it within 90 days. Advertising performance data is retained up to 24 months to support trend analysis. You may request earlier deletion at any time.
06 Your Rights
- Access: Request a copy of the personal data we hold about you.
- Rectification: Request correction of inaccurate data.
- Erasure: Request deletion of your personal data.
- Portability: Request your data in a machine-readable format.
- Objection: Object to processing based on legitimate interests.
Contact privacy@launchtower-usa.com to exercise these rights. We respond within 30 days.
07 Security
- Encryption in transit: All data is encrypted via TLS 1.2+.
- Encryption at rest: Sensitive database content is encrypted at rest.
- Token security: OAuth tokens are stored encrypted and never exposed in client-side code.
- Access controls: Role-based permissions limit data access by team role.
08 Cookies & Tracking
- Essential cookies: Required for authentication and session management.
- Analytics cookies: Privacy-respecting usage analytics, not shared with ad networks.
- Preference cookies: Store your display settings and theme preferences.
We do not use third-party advertising cookies or participate in cross-site behavioral advertising.